"Lessons in school are boring."

Many students feel that school lessons are boring, that they do not bear any useful relationship to confronting their goals, dreams, problems, and challenges in life outside class. This makes it difficult for them to pay attention in class, or to remember anything that they've learnt.

Our solution:

At Ideas Ink, our teachers are not just hired for their qualifications, but for their personalities and their ability to connect with students.

Every lesson is conducted in a fun and engaging way, and subjects are taught as analogies that directly relate to a student's everyday life. This familiarity gives students a natural interest in the concepts taught, and allows abstract concepts to be easily understood and remembered.

As a result, none of our students have difficulties paying attention in class or retaining what they've learnt. Instead our students find classes fun and look forward to attending them, even during the school holidays.

"School doesn't teach us the way exams test us."

As school is tasked with the introducing subjects and new ideas to students from scratch, it often begins with teaching a subject in a more holistic and generalized manner. This necessary but time consuming approach often leaves schools with very little time to directly prepare students for their exams.

Hence, a student often finds himself lost in an exam, as he is unable to apply what he has learnt in school to answer exam questions.

Our solution:

At Ideas Ink, we build upon the introduction to a subject that school has started, and focus on directly preparing students for their exams.

Our modules are developed through reverse-engineering the grading structures of exam papers, and translating them into clear objectives for each subject.

Each students is then equipped with the knowledge and skills to achieve these objectives, effectively preparing him for an exam.

"We are overwhelmed by increasing demands"

Today, admittance into a top junior college or university is impossible with academic perfection alone, and students need to be outstanding in their co-curricular activities as well. These increasing pressures are causing many students to be overloaded both mentally and physically before even achieving a proper academic foundation.

Our solution:

At Ideas Ink, we create customized learning plans based on each student's needs. Each session is also effectively arranged around each student's unpredictable schedule, and not the other way around, allowing him to excel in other essential activities without ever worrying about his results.

"School is impersonal."

The one-size-fit-all classroom format in school makes it impossible to address and care for the unique needs of every single student. As a result, many students are forced to ignore their personal needs and forced to take default approaches that just do not work for them. This often results in students lagging behind in school and eventually giving up.

Our solution:

At Ideas Ink, every student is assessed and paired with a teacher that best matches his personality, giving him a highly personal learning experience. A customized learning plan is also designed for him, allowing him to reach his maximum potential by taking care of his unique needs.

"Discipline only works for awhile"

Education in school is often presented to students as a matter of discipline. Students might not fully understand the importance of education, but are pushed to "just do it" for the sake of securing their future. While discipline may seem to work at first, the ongoing struggle often leads to students being unable to sustain their efforts, and students often up with even more resentment towards studying.

Our solution:

At Ideas Ink, we believe in motivation instead of discipline. Instead of telling students to hold on "for their own good", we make learning both an entertaining and engaging experience, through which a student understands the purpose of education, and enjoys the process. In fact, many of our students look forward to attending our classes, and even develop a love of the subjects they used to resent.

"Tuition feels like a repeat of school"

Many students feel that tuition is conducted in the same way as classes in school, resulting in the same boredom and problems. In addition, group tuition usually results in their personal needs being insufficiently addressed, and private tuition is often both expensive and limited in resources.

As a result, many students feel that tuition adds to the problems they already have, without resulting in a significant improvement to their results.

Our solution:

Ideas Ink is a new category of tuition that fuses the best elements of group and private tuition and eliminates the tradeoffs. Sessions are competitively priced, resources are readily available at all times, and every session is conducted according to a student's personal needs.